In Italy, when we talk about University Counseling, we often identify it with Academic Orientation. However, Counseling and Orientation belongs to two different categories of services provided by the university. The latter, indeed, is more about ‘tutoring’, ‘mentoring’ and ‘advising’, these are services commonly provided by the Wellbeing Team or by Academic Advisors, rather than by the Counselling Team. These services are well known in the Anglo-Saxon world, where every university provides counselling support to both students and staff. In the Italian academic environment Counselling and Orientation are often combined, a peculiar combination that I like to define Counselling with Academic Orientation. Nowadays, this service is starting to develop in Italy as well, despite being provided mainly (or exclusively) to students. It is a relation of professional help, where emotive and cognitive support is provided to students for academic issues. This type of support can be particularly useful for issues related to anxiety, expectations, motivation, procrastination, public speaking and stress. During my academic experience in the U.K. where I worked for long time as a Lecturer and for a short period also as a Counsellor, I have noticed that many can be the factors that lead to learning demotivation. These can depend on the ways in which students relate to others in the new (educational, social and cultural) contexts, on their adaption skills, and also on their cognitive and emotion-regulation abilities. Certainly, Counselling with this type of Orientation can help students focus more on their academic objectives, facilitate their choices following their inclinations and help them being more organised in their studies. Following the British system, it would be good if this service, could be provided more widely to members of staff as well as students.